SC's core activities presently include:-
1. Equity trading (Kenya, Uganda)
2. Fixed Income Trading (Kenya)
3. Advisory (Kenya)



The business environment in Kenya has improved immensely since 2003 (post KANU government) and as a result there are a lot of small and medium sized companies that have enjoyed exponential growth. The significance of Kenya in East Africa has by extension contributed significantly to the economic growth I East Africa. With the formation of the East African Community and growth in the middle income bracket reaching critical mass, many of these companies want to position themselves to exploit the compelling opportunities that lie ahead. At SC, we believe this presents a huge opportunity for our advisory business and we have positioned ourselves to be a relevant and value added partner in the growth of these businesses.

Critical support functions and themes at SC include:

1. Research and Market Information
Having adequate research and market information on investment opportunities is critical to making the right investment decision especially for our institutional clients. This function is therefore a pivotal one at SC. We provide the following on a regular basis:

• Real Time Trading Link
  
• The daily stock market price list,
  
• Weekly stock market statistics,
  
• Weekly Reports analyzing market performance
  
• Company Analysis Reports,
  
• Quarterly market and economic analysis reports
  
• Same Day Corporate Action announcements dispatch
  

2. Back Office & Documentation
Efficient execution of trades and timely confirmation and processing of contracts is an equally pivotal function at Sterling Capital.
The Sterling back-office is charged with ensuring system transaction update, trades verification and confirmation, IT system maintenance and development. It prides itself with competent and well versed staff.
To achieve its objective, the team endeavors to ensure:

• Data integrity through daily, weekly, monthly and yearly transaction reconciliation.
  
• Transaction and data backup both localized and offsite on a daily basis. Quarterly mock runs to assess functionality and up-time.
  
• Continuous training of staff to ensure relevance with the changing clientele and industry needs.
  
• High response time to queries, familiarity with complement systems within the industry.
  
• Controlled and secured access to critical data, its software and hardware.
  
• On time trades confirmation.
  
• Constant review of Sterling IT software and hardware needs.
  
• Online access and trading platform ( work in progress )
  

3. Ethics
The management at Sterling actively promotes a culture in which staff act professionally and ethically as this goes a long way in reinforcing relationships with clients over the long term. In this regard, all staff sign a Code of Ethics so as to emphasizes to them the importance sterling Capital places on proper conduct in the execution of their various duties and ensure that as a company we are engaging and dealing with our clients in the most honest and professional manner as possible.

STERLING CAPITAL CORE VALUES

Provide Ultimate Customer Service
Our success is all about service, exceptional customer service. We connect with customers, understanding to help them realize their potential. We aim to exceed client's expectations. We're doers. We value action and decisiveness and recognize that the best opportunities come to those that act quickly.

Respect
We listen and communicate directly and openly. We value diversity among people, ideas and points of view. We are natural partners with our clients, colleagues, and our community, and we are at our best when working as a team.

Integrity
We do what is right, not what is easiest. We are true to ourselves and others. We are transparent, honest, and consistent. We take pride in our work and act with professionalism.

Commitment
We are passionate about solving complex business problems and helping to shape the next generation of financial services. We are intensely focused on serving our clients and helping them achieve their business objectives. We do what we say we are going to do: we create value.

Excellence
We challenge ourselves to execute flawlessly and to consistently deliver the highest quality of service to our clients. We seek the best talent and promote personal and professional development. We aim to always exceed our financial goals and the expectations of our clients, our colleagues and our shareholders.

Knowledge
We are thinkers with a point of view, anticipating market trends and translating them into opportunities and progress for our clients and ourselves. We are also financial services thought-leaders, sharing our insights and intelligence and helping to shape the future of finance.

Regional Partnerships
Sterling Capital has partnerships with brokers regionally that enable execution in other equity markets in Uganda, Tanzania, Zambia, Zimbabwe, Botswana, Malawi and South Africa.

In Uganda SC has teamed up with Crested Securities Ltd – a member of the Uganda Stock Exchange (USE). Crested is amongst the bigger retail brokers in the Ugandan market and is headed by Robert Baldwin. Robert is also a director at the USE.

In Tanzania SC has teamed up with Tanzania Securities Ltd (TSL) – a member of the Dar es Salaam Stock Exchange (DSE). TSL is second ranked broker by market share in Tanzania and is headed by Moremi Marwa.

In Zambia, Zimbabwe, Malawi, Botswana and South Africa SC has teamed up with Imara which is a pan African investment bank headquartered in Botswana and with offices in Johannesburg. Imara is amongst the leading brokers in Zimbabwe, Botswana and Zambia (Stock Brokers Zambia) and is headed by Mark Tunmer. Mark is an experienced capital markets player in Africa and was amongst the founders of the Africa Stock Exchanges Association (ASEA). Imara also has an office in Angola which is planning to launch its stock market very soon.